Dave Gowans is the Head of Conversion at Conversion.com where he works with businesses from start-ups to $5 billion/year web giants. By using a data-driven approach to conversion optimisation, Dave and the team identify the reasons why users don’t convert and split-test innovative solutions. He has managed optimisation campaigns for blue chip companies across Europe including household names in telecoms, retail, gaming and travel. He has managed online search & recommendation projects in the gaming and television industries and has a passion for improving the online experience and maximising conversion.