Kyle Hearnshaw is a Senior Consultant at Conversion.com. He has delivered transformational results for some of the biggest brands in e-commerce, finance, travel, SaaS and publishing, through an insight-driven, iterative approach to conversion optimisation. Alongside his work with clients, Kyle is driving the continual development of the tools and processes that Conversion.com use to collect and analyse customer data. This data, and the insights that can be derived from it, ultimately inform the hypotheses behind every A/B or multivariate test run for their clients.