Optimisation strategist, PRWD
Emma has over 4 years‚Äô experience in website optimisation. Her passion lies in consumer psychology and understanding the ‚Äòwhy‚Äô behind website visitors‚Äô actions. Emma has moderated and observed over 500 hours of cross-device user research, with specific expertise in research facilitated through the use of neuro-marketing technology, such as eye tracking devices and EEG headsets, to delve into users‚Äô subconscious thoughts and actions.
Emma‚Äôs current role as an Optimisation Strategist at PRWD sees her combining research skills, usability best practice and user behaviour with analytics to form solid hypotheses for A/B tests.
Emma has worked with a wide range of brands across sectors, including ASDA, Office, Jet2, LoveHolidays, Aviva and The Bank of America.