Owner, Polka Dot Data
Anna started measuring success with web analytics in 2008 and hasn’t looked back since. She started in online marketing before moving purely to analytics and taking this even further by founding her own analytics consultancy in 2016. With agency, in house and own business experience she has worked with many different companies, budgets, scales and teams, leading to a well-honed skill in translating geek speak to non-geek to help everyone in the business gain what they need from analytics.